Wednesday, September 12, 2012

"Selling" Insurance

Balanced Care is in the business of helping individuals, businesses, and our seniors secure adequate health and life insurance coverage in the states of NH and Maine. I often hear from people in other professions as well as from my clients that they wonder how I can stand to “sell” insurance. I thought it would be a good idea to comment on this statement and share why the job I do is important. 

If we really stop and think about it, we all have been in sales at some point in our life.   It may not be your career choice, but stop for a minute and think about how you had to “ask” permission from your parents to do something you really wanted to do.  They may have said “no” the first time which if you were anything like me, you kept asking.   You plead your case; you asked again. You may have still heard the word, “no”, but kept on.  You were “selling” to your parents the reasons why you should go to a dance, a party, or a movie.  Think about your first job interview or any job interview for that matter.   You made sure to dress the part, were escorted into an interview room, interviewed, and possibly interviewed a second and third time.   Each time, you were “selling” your strengths.

“Sales” is the reason why I personally hesitated before deciding to go into the insurance business. I didn’t want to be seen as someone who “Sold” my clients.   I didn’t want to be known as a “Pushy salesperson”.   I worried about what people would think if I “bothered” them.      

After realizing just how important insurance is and what is does for families, I had to change my attitude about sales and perceive it differently. Through experience, I knew what it did for my family. How could I possibly be worried about what people think and not share with them what it really does. Could I be that selfish?

The answer is No! I couldn’t be. It was a gift that my family received and a blessing that we had an insurance salesperson come to our home, care enough to ask us questions and protect us.   It was a gift that I had to pay forward.   People can say no and that’s fine.   I can rest assured and put my head on my pillow each night knowing that I have done what I could to protect them and given them the best advice I have at my fingertips.

So, when I hear the comment, how can you stand to “Sell” insurance, the answer I always give is how can I not?    I know that another person, another family, and/or another business have done what they could to protect themselves.  They will sleep a little better at night and so will I.      After all, I had to “Sell” myself to go out to a movie my parents didn’t want me to see and I had to “Sell” myself on many job interviews.   Truthfully, insurance is a whole lot easier and much more gratifying.

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