Just a few weeks ago, I ran into a friend at the grocery store. Once we caught up on our families, the subject of our work came up. She knew that I did insurance, however, she wasn't fully aware of all the products that are offered to clients. This became painfully evident when I handed her my business card and she realized that I offered Medicare insurance. She let me know that had she known that I offered Medicare, she would have gladly referred me to a friend of hers a few months prior. To make matters worse, just last week-end, I ran into another friend while running errands. The same thing happened when she read my business card except for this time, it was about Life Insurance. This was eye opening as it made me realize that I haven't done as good of a job as I should have about promoting what is offered and to whom I serve.
The truth is that I assumed that others know exactly what Balanced Care does, but obviously, they didn't. Another friend and business owner just shared with me yesterday something that she offered to her clients and I wasn't aware of. I've known her for years and still didn't know about this one piece to her business. With this is mind, I will be focusing on sending out a series of letters to family and friends to ensure that I am doing my part so this experience won't happen again. This blog is really about people getting to know me and the person behind the business. I'm human, I do make mistakes, however, I have also learned to keep my eyes open to the needs in the community and my clients. This is the first of many letters that I plan on sending out. Please feel free to share and by all means, please let me know of any suggestions or questions you may have. I'm open and would love your feedback.
The first letter: